And now they’ve added two more companies with still more complexity. I don’t mean to be mean that’s just a tall order.
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Look, Native Instruments – even as we love some of their tools – had a massive, overcomplicated portfolio full of legacy code and incompatible frameworks, to which they added another company with its own enormous portfolio (right after firing big swaths of the product teams and engineering that could have made sense of it). See, that’s actually a bit more interesting. Sound Stacks will drive the development of new audio platform technologies aimed at improving productivity and performance for audio developers across the industry. From the press announcement:Īlongside these new additions, Soundwide welcomes the newly formed Sound Stacks, born from the minds of Cesare Ferrari and Julian Storer, the creator of the industry-standard open-source audio application framework JUCE. The big variable I think is often whether companies either create unwieldy, hard-to-manage hydras, and/or try to “downsize to greatness” – and kill the engineering teams that make the stuff users actually love.īut without judging this particular merger, I want to point to the bit I expect most folks missed. They can – synth maker Novation was all but saved by its integration into Focusrite, for one example, and has had a great run since and plenty of happy users. The problem is that acquisitions don’t necessarily lead to better products. WIth any merger or acquisition, there’s reason for some healthy skepticism. (Plugin Alliance is a kind of services + distribution for a set of other plugin makers.) Now to that, you can add a new name (the somewhat forgettable “Soundwide”) and the fresh acquisition of Brainworx and Plugin Alliance.
So, back to the M+A, if you hadn’t been paying attention, Native Instruments and iZotope had already merged some time ago. But these tools are ubiquitous enough that they probably deserve some additional discussion. The Shadow Hills alone is invaluable.Īnd honestly, those are good enough that you could just grab those. Now these are actually fantastic – some of the nicer stuff they make, and great to have as a giveaway. bx_oberhausen their soft synth, based on the thing that starts with Oberh.bx_masterdesk an analog-style mastering desk and tools.Shadow Hills Mastering Compressor (which was used by Coldplay but – believe it or not you might still want to use it anyway ).Black Box Analog Design HG-2 tube processor (it’s great, though yeah, some UI/UX lolz – we all love this series, I know).